Central Power Services case study.
Website redesign, SEO and strong Q1 growth

Central Power Services partnered with MALO Creative Media following a full rebrand to launch a new website and support ongoing SEO...

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The objective was clear, create a modern, high-performing platform that reflects the new brand while driving visibility, engagement and enquiries across key service areas and locations.

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The brief

Following an extensive rebranding process under CEO Paul Dove, Central Power Services recruited MALO Creative Media to launch their new brand online.

The brief was simple, using their brand guidelines, build a modern, fully responsive website set up for conversions. Alongside the new site, we were also tasked with delivering ongoing monthly SEO.

Our approach

The new website was built with on-site SEO integrated from the beginning, helping improve search performance. To reach a wider target audience, we created a series of dedicated microsites targeting key demographic areas across the UK, including Manchester, Birmingham, Leeds, Sheffield and a growing number of additional cities and towns.

Each core service area, generator hire, fuel management, service and maintenance, sales and projects, and replacement parts, has been actively developed and optimised to improve visibility in search. To further support this, we produce guest blogs across relevant platforms, strengthening authority and relevance for each location and its key services.

Q1 results

Since the launch of the new Central Power Services website, performance has strengthened significantly, with clear growth across all key areas.

Active users up 43.3%

Sessions up 48.3%

Overall views up 49.6%

Event activity up 44.0%

These figures reflect stronger visibility and improved user engagement. Visitors are finding the site more easily and interacting more with its content.

Search rankings

The SEO strategy is already delivering. Search ‘Generator Hire in Manchester’, ‘Generator Sales in Birmingham’, ‘Generator Servicing in Leeds’ or ‘Generator Replacement Parts in Sheffield’ and you will find Central Power Services ranking on page one, across all key search terms. Consistent first page rankings have been achieved across multiple locations, providing a strong platform for continued growth ahead of Q2.

Could we do the same for your business?

MALO Creative Media can help boost your company's profile within Google and other leading search engines. Contact us today to find out more.