Focusing on searches that can generate enquiries
Good rankings need to put your business in front of people who are actually looking for the services you provide. We research how potential customers search, the terminology they use and the locations they include, then use that information to decide where the campaign should concentrate.
For a business in Ashton-under-Lyne, that may mean targeting customers locally, developing visibility across Tameside or reaching further into Greater Manchester. By working across individual services, locations and more specific searches, we can create more opportunities for potential customers to find your business on Google.
Strengthening your website
Google needs to understand what your business provides and which pages should be shown when somebody searches for those services. Clear page structure, useful content and strong connections between related pages all contribute to how effectively the website can perform.
Our on-site SEO work includes:
- Keyword and search intent research
- Page titles and meta descriptions
- Heading and content structure
- Service page optimisation
- Internal linking
- URL structure
- Image optimisation
- Page speed and performance
- Indexing and crawlability
- Ongoing content development
We consider how individual pages contribute to the website as a whole. An important service page may need stronger internal links, additional supporting content or improvements elsewhere on the site. Where more fundamental changes are required, our web design services can address issues with the structure, content and development of the website.
Developing visibility beyond Ashton-under-Lyne
Local searches can be particularly valuable for businesses that depend on customers from Ashton-under-Lyne and the surrounding area. They put your services in front of people who are already searching for a supplier in a location your business serves.
Depending on where your customers come from, the campaign can also develop visibility across other parts of Tameside, Greater Manchester and further afield. Where individual location pages are worthwhile, we create them around genuine opportunities rather than simply reproducing the same content for every town.
This allows the geographical reach of the website to grow gradually, concentrating on areas that have genuine value to your business.
Strengthening your authority online
The website itself is only one part of an SEO campaign. Google also considers references, links and business information from elsewhere online when assessing which websites should receive greater visibility.
Depending on the campaign, this work can include:
- Relevant business and industry directories
- Guest articles and editorial content
- Outreach and link acquisition
- Supporting news and industry features
- Local citations and business listings
- Google Business Profile optimisation
We concentrate on relevant opportunities that have a legitimate connection to your business. Quality matters far more than building large numbers of low quality links simply for the sake of having them.
Creating additional opportunities to be found
Your main service pages won't cover every search a potential customer might make. Additional service, location and supporting content can target more specific searches, giving your business more opportunities to be found on Google.
Using search data to guide the campaign
Rankings, Google Search Console and website analytics help us understand where the website is gaining visibility and which pages present further opportunities. We use that information to decide whether an existing page should be strengthened, another service or location is worth developing or recent improvements simply need more time.
The campaign can then develop in response to what we're seeing rather than following the same routine every month, keeping the focus on better Google rankings, greater visibility and more genuine enquiries for your business.
