Targeting the searches that can bring you business
An effective SEO campaign needs to concentrate on more than simply achieving higher rankings. The searches being targeted need to relate directly to the services you provide and the customers you're trying to attract.
We research how people search for those services, the terminology they use and the businesses already appearing prominently in Google. For businesses in Tameside, that may involve a combination of service specific and local searches, alongside opportunities across Greater Manchester and other areas you serve. This helps us identify where competition is strongest and where the best opportunities exist to put your business in front of potential customers.
Improving the website itself
Before concentrating on external SEO, we look closely at the website. Google needs to understand what each page is about, which services are most important and which pages should be shown when potential customers search for them.
Our on-site SEO work includes:
- Keyword and search intent research
- Page titles and meta descriptions
- Heading and content structure
- Service page optimisation
- Internal linking
- URL structure
- Image optimisation
- Page speed and performance
- Indexing and crawlability
- Ongoing content development
Individual changes are made with the wider website in mind. Strengthening an important service page may also involve improving the pages linking to it, developing supporting content or resolving another page that's competing for the same search. If the existing website is restricting what can realistically be achieved, our web design services can address more fundamental issues with its structure, content and development.
Developing local visibility across Tameside
For businesses that rely on customers from the surrounding area, local searches can put your services in front of people who are already actively looking for a supplier. The opportunity may be Tameside as a whole or particular towns and areas where your business regularly works.
We look at which locations offer worthwhile opportunities and develop the campaign accordingly. Some businesses may need to establish a stronger presence across Tameside before expanding further, while others may already serve customers throughout Greater Manchester and require a broader geographical strategy.
Where individual location pages are justified, they need to contribute something worthwhile. We don't believe in producing large numbers of near-identical pages with little more than the place name changed. Instead, geographical coverage is developed around locations that make commercial sense for your business.
Building authority beyond your own website
Improving the website is only part of an SEO campaign. Google also considers information and references from elsewhere online when deciding which businesses deserve greater visibility.
Depending on the campaign, this work can include:
- Relevant business and industry directories
- Guest articles and editorial content
- Outreach and link acquisition
- Supporting news and industry features
- Local citations and business listings
- Google Business Profile optimisation
Quality and relevance matter considerably more than simply accumulating links. We concentrate on external opportunities that have a legitimate connection to your business rather than pursuing large volumes of low quality links.
Creating more ways for customers to find you
Your main service pages can only cover so much. By creating additional pages for specific services, locations and subjects, we can target a much wider range of searches being made by potential customers. This gives your business more opportunities to be found on Google by people actively looking for the services you provide.
Responding to what the search data tells us
Rankings, Google Search Console and website analytics help us understand which pages are performing well and where further opportunities are developing. We use that information to decide where the campaign should concentrate next, whether that's strengthening an existing page, developing another service or targeting an additional location.
Not every movement requires an immediate change. Sometimes pages need time to settle after they've been updated, while others present clear opportunities for further development. By responding to what the data tells us, we can keep the campaign focused on better Google rankings, greater visibility and more genuine enquiries for your business.
