Planned around what your business needs
Before we begin designing a website, we need to understand what your business needs from it. The services you want to promote, the customers you're looking to attract and the information those customers need should all influence the way the website is planned and structured.
For a Rochdale business, that could mean generating enquiries from the local area, promoting several different services or reaching customers across Greater Manchester and beyond. We use those priorities to shape the pages, navigation and content, creating a website that presents your business professionally and gives potential customers a clear route towards getting in touch.
Responsive design across every screen
Customers may visit your website from a mobile phone, tablet, laptop or desktop computer, and the experience needs to work effectively on all of them. We consider different screen sizes throughout the design process, adapting layouts, navigation, typography, imagery and content rather than treating mobile as an afterthought.
Individual elements can be repositioned where necessary so important information remains easy to find and the website stays straightforward to use. Before launch, we also test across different devices and browsers to make sure everything displays and functions as intended.
Built with search performance in mind
How a website is structured can influence its ability to perform in Google long after it has been launched. Pages, URLs, headings, internal links, content and website performance all contribute to how easily search engines can understand your business and the services you provide.
We consider those factors throughout the planning and development process, including:
- Logical page and URL structures
- Correct heading hierarchy
- Relevant internal linking
- Fast page performance
- Search friendly content structure
- Future service and location content
This provides a solid foundation whether you're concentrating on customers in Rochdale initially or want to develop visibility across additional locations as the business grows. Our SEO services can build on that foundation with ongoing optimisation, new content and targeted local campaigns.
Making it easy for customers to find what they need
Potential customers shouldn't have to search through your website to work out what you do or how you can help them. Clear navigation, well-organised services and useful information make it easier for visitors to find what they're looking for and decide whether your business is right for them.
We plan the content and structure around that journey and can write, develop or reorganise existing copy where required. As your business changes, the website can also accommodate additional services, locations, case studies, news and new functionality without needing to be rebuilt.
Continued support as your website develops
Once your website is live, we can continue looking after it with hosting, maintenance and ongoing support for businesses in Rochdale. That might involve occasional content updates, additional pages, changes to existing services or new functionality as your requirements develop.
If you'd prefer to spread the cost rather than make a larger upfront investment, we also offer website rentals. You'll receive a professionally designed responsive website with hosting, an SSL certificate, software updates and ongoing support included within the monthly payment.
