Brand development is the process of creating a brand to establish a unique identity, differentiate it from competitors, and connect with target audiences. A brand is more than just a logo or a product; it encompasses the values, personality, and perception associated with a company, product, or service.
A simple business card? It is very often the first thing a new potential client sees. And what’s the old saying, ‘first impressions count’. It just so happens to be true. You never get a second change to create that first impression.
Full corporate identity
How your brand is seen and used is vital. From marketing material, through to social media to your online presence. It’s important to make sure your brand is being used as you yourself wish for it to be perceived. Colour palettes, spacing, positioning are all elements that need to be correctly implemented. Having corporate guidelines, ensure your brand is used in the right way to help establish a strong reliable and unique identity.