How to get the most from your SEO agency
Website owners can enhance their SEO efforts through on-site optimization, article submissions, and building backlinks. MALO Creative Media focuses not only on the structure and development of your website, but also the quality of your content. On-site SEO, followed by off-site SEO through article submissions and a good quality backlink campaign. Below we break down process.
On-site SEO – Getting your website right
1. On-site SEO: On-site SEO focuses on optimizing various elements of your website to make it more search engine friendly. Your website is like everything else in life, the better looked after, the more maintained, the better the performance. Here are some key aspects we cover:
- Keyword research
- Title tags and meta descriptions
- High quality content
- URL structure
- Header tags
- Image optimization
- Internal linking
- Site speed check
Off-site SEO – Article submissions and backlinks
2. Article Submissions: Writing and submitting articles to relevant websites and blogs can help establish your authority and drive traffic to your site. Here's how we approach it:
- Quality content
- Guest blogging
3. Building backlinks: Backlinks, also known as inbound links, are links from other websites that point to your site. Building high quality backlinks can significantly improve your website's authority and search engine rankings:
- Quality over quantity
- Natural link building
- Outreach
- Social media
SEO is an ongoing process, but it can take time to see significant results, so be patient and consistent with your efforts. Regularly monitor your website's performance using tools like Google Analytics and Google Search Console to track your progress and make necessary adjustments. Whilst it is important to understand the basics of SEO, it is always advisable to use an SEO specialist. If done incorrectly, the results can be extremely detrimental.
Local SEO
In many cases there is no need or requirement for a top page listing in the national searches, yet the need to appear in your local area(s) is essential. Local optimization is a technique we apply to help get your website in the key areas you require. For example, if you own a florist in Oldham, there is no need for a national listing (unless of course you have an eCommerce website), but the need to appear in Oldham and the surrounding areas is vital to improve your business growth. We can target as many areas as required and the results are much faster than adopting a national SEO campaign.
Areas we cover
