SEO.

You have the right website. Your brand is perfect, yet despite all this, you're still not getting the leads or enquiries through. How do you attract new potential clients? Paid ads? They can be costly. The organic solution is search engine optimization or SEO as it's more commonly known...

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Good SEO practices help promote your site up through the natural listings and onto the coveted page one of Google and other leading search engines.

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How to get the most from your SEO agency.

Website owners can enhance their SEO efforts through on-site optimisation, article submissions, and building backlinks. MALO Creative Media focuses not only on the structure and development of your website, but also the quality of your content. On-site SEO, followed by off-site SEO through article submissions and a good quality backlink campaign. Below we break down process.

On-site SEO – Getting your website right

1. On-site SEO: On-site SEO focuses on optimising various elements of your website to make it more search engine friendly. Your website is like everything else in life, the better looked after, the more maintained, the better the performance. Here are some key aspects we cover:

Keyword research
Title tags and meta descriptions
High quality content
URL structure
Header tags
Image optimisation
Internal linking
Site speed check

Off-site SEO – Article submissions and backlinks

2. Article Submissions: Writing and submitting articles to relevant websites and blogs can help establish your authority and drive traffic to your site. Here's how we approach it:

Quality content
Guest blogging

3. Building backlinks: Backlinks, also known as inbound links, are links from other websites that point to your site. Building high quality backlinks can significantly improve your website's authority and search engine rankings:

Quality over quantity
Natural link building
Outreach
Social media

SEO is an ongoing process, but it can take time to see significant results, so be patient and consistent with your efforts. Regularly monitor your website's performance using tools like Google Analytics and Google Search Console to track your progress and make necessary adjustments. Whilst it is important to understand the basics of SEO, it is always advisable to use an SEO specialist. If done incorrectly, the results can be extremely detrimental.

Local SEO

In many cases there is no need or requirement for a top page listing in the national searches, yet the need to appear in your local area(s) is essential. Local optimisation is a technique we apply to help get your website in the key areas you require. For example, if you own a florist in Oldham, there is no need for a national listing (unless of course you have an eCommerce website), but the need to appear in Oldham and the surrounding areas is vital to improve your business growth. We can target as many areas as required and the results are much faster than adopting a national SEO campaign.

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Search engine optimisation FAQs.

SEO, or Search Engine Optimisation, is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It involves various strategies and techniques to enhance the website's relevance and authority in the eyes of search engines. SEO is crucial for websites as it helps attract organic traffic, increases visibility, and enhances the overall user experience, ultimately contributing to better online success.

The timeline for SEO results can vary based on factors such as the competitiveness of keywords, the current state of the website, and the effectiveness of the SEO strategies implemented. Generally, noticeable improvements may take several months, but it's essential to view SEO as a long-term investment. Consistent efforts in optimizing content, building quality backlinks, and maintaining technical SEO aspects can lead to sustained and improved rankings over time.

On-page SEO refers to the optimization of elements directly on a website, such as content, meta tags, and HTML source code. It focuses on making the website more search engine-friendly and providing a better user experience. Off-page SEO, on the other hand, involves activities outside the website, such as link building, news articles, blogging, and social media marketing. Both on-page and off-page SEO are essential components for a comprehensive and effective optimization strategy.

Keywords play a crucial role in SEO by helping search engines understand the relevance of a page to user queries. It's important to conduct thorough keyword research to identify the terms and phrases relevant to the business or content. Once identified, these keywords should be strategically incorporated into various on-page elements, such as titles, headers, and content. However, it's crucial to maintain a natural and user-focused approach, avoiding keyword stuffing, which can negatively impact the user experience and SEO performance.

Yes, it is possible to make progress with SEO on a small budget, but the extent of success depends on various factors. Smaller budgets may limit the scope of certain strategies. However, focusing on cost-effective tactics like optimizing on-page elements, building quality backlinks, and leveraging local SEO can still yield positive results over time. It's crucial to prioritize efforts based on the specific goals and needs of the website while consistently monitoring and adjusting the strategy to maximize the impact within the budget constraints.