Mastering SEO on a Limited Budget

Mastering SEO on a limited budget.

  • Search Engine Optimization (SEO) is crucial for online success, especially on Google which has an estimated 94% market share in the UK. However, not every business or individual can afford a large monthly SEO budget...


  • This guide is dedicated to showing you how to achieve significant SEO results on Google, even with limited financial resources.


Understanding SEO on a budget

SEO doesn't always have to be expensive. With a strategic approach and a focus on cost-effective methods, you can improve your Google rankings and increase your website's visibility without breaking the bank.

Setting realistic goals

Begin by setting achievable objectives. Understand your website’s current position and set realistic goals for improvement within your budget constraints.

Monthly SEO strategies for limited budgets

Keyword Research and Optimisation

Invest time in thorough keyword research. Use free tools like Google Keyword Planner to identify relevant and less competitive keywords. Optimise your website’s content and meta tags with these keywords.

Content creation and optimisation

Create high quality, relevant content regularly. Focus on topics that add value to your audience. Optimize existing content by updating it with current information and incorporating target keywords.

Building quality backlinks

Focus on building quality backlinks rather than quantity. Leverage relationships with other website owners, engage in guest blogging, and participate in relevant forums and discussions to build natural backlinks.

Maximizing your SEO efforts with free tools

There are numerous free tools available that can significantly aid your SEO efforts. Google Analytics, Google Search Console, and other free SEO tools can provide valuable insights into your website’s performance.


Effective SEO on a limited budget is not only possible but can be highly successful. By focusing on key areas such as keyword optimization, content creation, and quality backlinks, and utilizing free tools, you can achieve your Google SEO goals without a hefty financial investment. Regularly monitor your progress and adjust your strategies as needed for continuous improvement.

We understand this isn’t always feasible, especially alongside running your business. At MALO we run highly successful campaigns for all size companies, with prices starting from as little as £150 per month.

For more information on SEO, please click here. Alternatively you can reach us on: 0798 008 4571.

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