Compare Local

Compare Local.

Client:

Compare Local

Requirement:

Branding, Web Design & SEO

  • Compare Local stands as a prominent presence in the lead generation sector across the UK. Catering to various industries such as Double Glazing, Solar Panels, Boiler Installation, and Conservatory Roofs, they offer comprehensive lead services...

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  • Tasked with branding and establishing unity across their platforms, we embarked on creating four distinct websites. The challenge was to ensure each site bore a recognizable identity as part of the larger collective group.

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The solution.

The initial step involved crafting a distinctive brand adaptable to both online and offline channels. Following approval, we developed a series of prototypes, prioritizing the customer journey to optimize click rates. Once the journey was finalized, we developed concepts for the inaugural double glazing website, emphasizing SEO integration. Lead generation relied on leveraging natural organic listings, employing a blend of online and offline SEO strategies. We collectively determined a long-term strategy to be more cost-effective than the immediate but more costly approach of PPC advertising.

  • Compare Local
  • Compare Local
  • Compare Local
www.comparelocal-doubleglazing.co.uk
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